InflueAnswersSHIFRA Intelligence for the People
Follow the thread A hand pulls a rabbit from a hat. A yellow spotlight reveals a network of narratives and agendas as the viewer scrolls closer.
Scroll to reveal the story

InflueAnswers presents Shifra

We uncover
the magic.

See what’s shaping
the story.

A creative research and strategic communications firm. We build technology to reveal the hidden connections.

The mechanism, revealed A yellow spotlight illuminates the connected narratives and agendas hidden inside the trick.

Behind the illusion

Look
closer.

Narratives. Agendas.
The forces behind the story.

Who started it? Who carries it? What interests does it serve? We follow the evidence to find out.

The mechanism is where the story begins.

Follow the thread A hand pulls a rabbit from a hat. A yellow spotlight reveals a network of narratives and agendas as the viewer scrolls closer.
Every trick has a mechanism.FOLLOW / 01

01 / Where the story takes shape

Scattered signals.
Hidden connections.

Stories unfold across broadcasts, feeds, messages and conversations on the ground. Shifra follows them through four information funnels.

Open-source intelligence (OSINT)

Instagram, including Stories
Facebook, TikTok and X
Websites and public records

News and wire services

TV broadcasts
Print and radio
Wire services

Messaging platforms

Public groups and channels
on WhatsApp and Telegram
Authorised inputs

Human intelligence

Interviews and field reports
Supplied by people
Recorded for analysis

Put three signals side by side Illustrative records

Fictional examples · Posts and reports created to illustrate the method.

Instagram Story

A fictional Story shows political analyst Ralph Baydoun with a left-leaning political figure at the 2006 Beirut Arab International Book Fair.

Illustrative image. Photo and account name blurred.

WhatsApp / Authorised group

“The meeting went ahead today.”

Example meeting M-01

Al-Manar / Citing Israel’s Channel 11

“The meeting was cancelled today.”

Example meeting M-01

Conflicting claims: review

Two accounts disagree. That gives the analyst a question to investigate, not a verdict.

02 / Turn collection into context

Give every signal
its context.

500,000

data points collected and enriched
each month across the Middle East
and North Africa (MENA)

Monthly volume reported by the founder. Multiple data points may trace to one original source.
OSINTNews + wireMessaging platformsHuman intelligence

Four funnels. One research environment.

Recorded.
Enriched.
Searchable.

Shifra records, tags and classifies incoming material, making the collection searchable.

Ongoing checks surface conflicting accounts as new material arrives.

Human-source reports are submitted, then processed alongside other inputs.

01

Ask across sources

Search all four funnels with AI

02

Follow the evidence

Inspect sources, links and gaps

03

Decide what matters

Apply analyst judgement to the next step

Private client vaults remain separate. Their material is never sent to a commercial model.

Explore the coverage

Arabic, English,
Hebrew and Persian

Four languages. A regional field of view.

The map shows monitored coverage, not public opinion or incident severity.

03 / The research behind the technology

Who is shaping
the story?

Every narrative has speakers, audiences and a way of framing events. Our method connects those choices to the evidence.

01

Who is speaking?

Identify the speaker, the audience and the relationship between them.

02

How is the issue framed?

Examine the language, the emphasis and the position being advanced.

03

What is being claimed?

Check the claim against the records. Keep corroboration and disagreement visible.

04

Where does it connect?

Follow the links between people, places and events as the story develops.

A connection gives the research its next question.

Explore the knowledge graph

Connections do not by themselves establish causation, coordination or the truth of a claim.

A method refined over four years of research, drawing on more than 200,000 pieces of content reviewed by our analysts.

04 / What the record makes possible

A claim travels.
What holds up?

The mandate is public. The briefing is private. The Story may disappear. Shifra brings that context into one investigation.

Illustrative case / A mission’s mandate

“Is the mission taking over border control?”

Follow the illustrative case. Choose a stage to inspect its evidence.
TV headlineA takeover is alleged.
WhatsAppForwarded to a group.
Instagram StoryRepeated in a Story.

Trace the source behind the repetition.

The public claim

One claim.
Several echoes.

A TV allegation appears in WhatsApp forwards and an Instagram Story. The trail leads back to the same claim.

A Story captured before deletion remains available to inspect.

Published mandate

Training and technical advice

The documented role is advisory.

Private briefing

Institutional context

The briefing stays in the private client vault.

Read the mandate. Keep the context.

The source record

The mandate says
training and advice.

The published mandate describes an advisory role. A private briefing adds institutional context while staying in the client vault.

Private client material is never sent to a commercial model.

What the records support

An advisory mandate.

The takeover claim goes beyond what these records establish.

The next question: what is happening on the ground?

Evidence limits

An advisory mandate.
An open question.

The records support training and advice. Without evidence from the ground, a takeover can neither be confirmed nor ruled out.

The gap becomes the next research question. The analyst’s questions stay off the open web.

What the record keeps. What it cannot tell us.

A record that remainsThe Instagram Story was captured before deletion, so it can still be reviewed.

A gap made explicitNo operational evidence from the ground was analysed. A takeover can neither be confirmed nor ruled out.

Research kept privateThe briefing and the analyst’s questions stay off the open web. Private material never goes to a commercial model.

05 / Your intelligence workspace

Meet
Shifra.

Intelligence for
the People

The bigger picture.
The evidence behind it.

The line becomes a laptop A continuous white line forms a laptop. The completed drawing remains in view before the product examples appear.
Follow the thread into Shifra

From the research trail to your next question.

06 / Ask the Live Library

An answer is
only the beginning.

Uncover the records behind a finding. See the connections. Keep the open questions in view.

Your question

How has the narrative around our programme changed this month?

Illustrative case · Fictional records

Community water programme / Days 01–30

The open question

These records show a change in emphasis. They do not establish what the wider community thinks.

Choose another finding ↑

A library that remembers

Follow the month.

Tap a moment to inspect its record.

The highlighted moments connect to your selected finding.

07 / Focused intelligence · IA Debrief

Your brief.
Your field of view.

Every 6 hours

The developments, reactions and emerging signals
within the scope you define.

From a country to a city. From a political circle to a shipping route. IA Debrief brings the developments you need to follow into one focused, source-linked brief.

Set your field of view

What do you need to follow?

Interactive scope example
No live intelligence is generated here.

Start with a country. Narrow to a city. Follow the developments and local perspectives that matter to your team.

Choose whose perspectives to include.

Platforms & sources

Illustrative choices. Your team defines the actual watchlists, milieux and monitored sources.

See your brief’s scope
IA Debrief / Scope previewEvery 6 hours

Syria / Last 6 hours

Political and security developments

Summarise political and security developments in Syria over the last 6 hours. Include perspectives from all monitored voices.

Selected channels

News & wires · Telegram · Human-source reports

Your brief would cover

  1. 01

    Developments on the ground

    Key events in Syria, with dates, locations and the evidence available.

  2. 02

    Reactions in context

    How the selected voices describe and respond to those developments.

  3. 03

    What deserves attention

    New signals, conflicting accounts and questions to follow in the next brief.

Findings linked to source records. Repetition, disagreement and evidence gaps kept visible.

Build a brief around your priorities

A country. A city. A political circle. A shipping route.
The scope is yours.

Coverage reflects the sources being monitored and the material your team is authorised to supply.

01

Define what matters

Combine places, people, political clusters, sectors and platforms. Set the field of view around your team’s priorities.

02

Stay briefed

A fresh brief every six hours, generated and delivered automatically within your agreed scope.

03

Keep the evidence close

See what happened, how the voices you follow reacted and what remains unresolved. Trace the findings to their sources.

08 / Keep control of the research

Your research.
Clear boundaries.

Bring sensitive context into your research while keeping private files separate and closed-mode questions off the open web.

Client workspace

Private client vault

A separate vault for every client.

Your private files never go to a commercial model.

Collected source material

Signals from all four funnels

Cited answer

Checked against cited records
before display

No open-web browsing in closed mode.

Outside the closed environment

Optional web research

Only when you request it. External findings are labelled and kept separate.

When the record has a gap

“Not in the corpus.”

In closed mode, Shifra answers only from the corpus: your collected source material.

09 / Intelligence your team can use

A heads-up.
With the evidence.

Follow narratives, dossiers and documented relationships. Keep the source trail in view as the picture changes.

Illustrative case / A claim about your programme

The claim appears

“Programme suspended.”

A TV report announces a suspension.
The claim spreads through social posts and WhatsApp.

Field report:
“Activities continue.”

Shifra connects the evidence

One source.
A different account.

The repeated claim traces back to the TV report. The field report disagrees. Check whether both refer to the same period and activities.

Your team gets the context

A spreading claim.
A question to resolve.

The claim is spreading. Check the conflicting evidence locally before deciding how to respond.

Trace every finding back to its source.

A change worth looking into.

Spot emerging narratives and conflicting accounts. See which signals deserve closer attention and where the evidence falls short.

Early warning points to observed changes and unresolved risks. It does not predict events or turn a claim into a fact.

10 / The work behind Shifra

From investigation
to daily use.

Published research. Contradictions flagged in the record. Intelligence used in a working newsroom.

Published investigation

The illusion of corroboration

Lebanese channels cited unnamed Hebrew-language media. Our investigation traced a circular attribution chain that made repetition look like independent corroboration.

Read the investigation

Samir Kassir Foundation and InflueAnswers · 9 March 2026

Automated detection

A changed account, flagged automatically

A state outlet attributed different identities to an attacker across broadcasts. Shifra compared the accounts and flagged the discrepancy against the earlier record.

Founder-reported example: flagged by the system before a human noticed.

Working deployment

Intelligence in the newsroom

Shifra supports a regional newsroom every day, collecting and enriching multilingual material and turning it into cited briefs on MENA developments.

Deployment described in the October 2026 product deck.

11 / Shifra by InflueAnswers

Bring us the question
you can’t ignore.

Start with a live issue.
Build a pilot around your team’s next decision.

01

Name what matters.

A narrative gathering pace. A dossier you need to follow. A claim that could affect your work.

02

Set the field of view.

Define the sources and context with us. Bring the relevant material into your dedicated workspace.

03

Put the evidence to work.

Get cited briefs and answers showing what is known, what is disputed and where to look next.

Intelligence you can trace to its sources.

influeanswers.com ↗
Inside the record

Fictional source record · Illustrative case

What this record tells us

Origin and access