Open-source intelligence (OSINT)
Instagram, including Stories
Facebook, TikTok and X
Websites and public records
InflueAnswers presents Shifra
See what’s shaping
the story.
A creative research and strategic communications firm. We build technology to reveal the hidden connections.
Follow the threadBehind the illusion
Narratives. Agendas.
The forces behind the story.
Who started it? Who carries it? What interests does it serve? We follow the evidence to find out.
The mechanism is where the story begins.
01 / Where the story takes shape
Stories unfold across broadcasts, feeds, messages and conversations on the ground. Shifra follows them through four information funnels.
Instagram, including Stories
Facebook, TikTok and X
Websites and public records
TV broadcasts
Print and radio
Wire services
Public groups and channels
on WhatsApp and Telegram
Authorised inputs
Interviews and field reports
Supplied by people
Recorded for analysis
Fictional examples · Posts and reports created to illustrate the method.
Instagram Story
A fictional Story shows political analyst Ralph Baydoun with a left-leaning political figure at the 2006 Beirut Arab International Book Fair.
Illustrative image. Photo and account name blurred.
WhatsApp / Authorised group
“The meeting went ahead today.”
Example meeting M-01
Al-Manar / Citing Israel’s Channel 11
“The meeting was cancelled today.”
Example meeting M-01
Conflicting claims: review
Two accounts disagree. That gives the analyst a question to investigate, not a verdict.
02 / Turn collection into context
data points collected and enriched
each month across the Middle East
and North Africa (MENA)
Four funnels. One research environment.
Shifra records, tags and classifies incoming material, making the collection searchable.
Ongoing checks surface conflicting accounts as new material arrives.
Human-source reports are submitted, then processed alongside other inputs.
Search all four funnels with AI
Inspect sources, links and gaps
Apply analyst judgement to the next step
Private client vaults remain separate. Their material is never sent to a commercial model.
Arabic, English,
Hebrew and Persian
Four languages. A regional field of view.
The map shows monitored coverage, not public opinion or incident severity.
03 / The research behind the technology
Every narrative has speakers, audiences and a way of framing events. Our method connects those choices to the evidence.
Identify the speaker, the audience and the relationship between them.
Examine the language, the emphasis and the position being advanced.
Check the claim against the records. Keep corroboration and disagreement visible.
Follow the links between people, places and events as the story develops.
A connection gives the research its next question.
Connections do not by themselves establish causation, coordination or the truth of a claim.
A method refined over four years of research, drawing on more than 200,000 pieces of content reviewed by our analysts.
04 / What the record makes possible
The mandate is public. The briefing is private. The Story may disappear. Shifra brings that context into one investigation.
Illustrative case / A mission’s mandate
“Is the mission taking over border control?”
A record that remainsThe Instagram Story was captured before deletion, so it can still be reviewed.
A gap made explicitNo operational evidence from the ground was analysed. A takeover can neither be confirmed nor ruled out.
Research kept privateThe briefing and the analyst’s questions stay off the open web. Private material never goes to a commercial model.
05 / Your intelligence workspace
Intelligence for
the People
The bigger picture.
The evidence behind it.
From the research trail to your next question.
06 / Ask the Live Library
Uncover the records behind a finding. See the connections. Keep the open questions in view.
Your question
The open question
These records show a change in emphasis. They do not establish what the wider community thinks.
A library that remembers
Tap a moment to inspect its record.
The highlighted moments connect to your selected finding.
07 / Focused intelligence · IA Debrief
The developments, reactions and emerging signals
within the scope you define.
From a country to a city. From a political circle to a shipping route. IA Debrief brings the developments you need to follow into one focused, source-linked brief.
Set your field of view
Interactive scope example
No live intelligence is generated here.
Start with a country. Narrow to a city. Follow the developments and local perspectives that matter to your team.
Syria / Last 6 hours
Summarise political and security developments in Syria over the last 6 hours. Include perspectives from all monitored voices.
News & wires · Telegram · Human-source reports
Select at least one source channel to define this brief.
Your brief would cover
Key events in Syria, with dates, locations and the evidence available.
How the selected voices describe and respond to those developments.
New signals, conflicting accounts and questions to follow in the next brief.
Findings linked to source records. Repetition, disagreement and evidence gaps kept visible.
A country. A city. A political circle. A shipping route.
The scope is yours.
Coverage reflects the sources being monitored and the material your team is authorised to supply.
Combine places, people, political clusters, sectors and platforms. Set the field of view around your team’s priorities.
A fresh brief every six hours, generated and delivered automatically within your agreed scope.
See what happened, how the voices you follow reacted and what remains unresolved. Trace the findings to their sources.
08 / Keep control of the research
Bring sensitive context into your research while keeping private files separate and closed-mode questions off the open web.
A separate vault for every client.
Your private files never go to a commercial model.
Signals from all four funnels
Checked against cited records
before display
No open-web browsing in closed mode.
Only when you request it. External findings are labelled and kept separate.
“Not in the corpus.”
In closed mode, Shifra answers only from the corpus: your collected source material.
09 / Intelligence your team can use
Follow narratives, dossiers and documented relationships. Keep the source trail in view as the picture changes.
Illustrative case / A claim about your programme
A TV report announces a suspension.
The claim spreads through social posts and WhatsApp.
Field report:
“Activities continue.”
The repeated claim traces back to the TV report. The field report disagrees. Check whether both refer to the same period and activities.
The claim is spreading. Check the conflicting evidence locally before deciding how to respond.
Trace every finding back to its source.
A change worth looking into.
Spot emerging narratives and conflicting accounts. See which signals deserve closer attention and where the evidence falls short.
Early warning points to observed changes and unresolved risks. It does not predict events or turn a claim into a fact.
10 / The work behind Shifra
Published research. Contradictions flagged in the record. Intelligence used in a working newsroom.
Lebanese channels cited unnamed Hebrew-language media. Our investigation traced a circular attribution chain that made repetition look like independent corroboration.
Read the investigationSamir Kassir Foundation and InflueAnswers · 9 March 2026
A state outlet attributed different identities to an attacker across broadcasts. Shifra compared the accounts and flagged the discrepancy against the earlier record.
Founder-reported example: flagged by the system before a human noticed.
Shifra supports a regional newsroom every day, collecting and enriching multilingual material and turning it into cited briefs on MENA developments.
Deployment described in the October 2026 product deck.
11 / Shifra by InflueAnswers
Start with a live issue.
Build a pilot around your team’s next decision.
A narrative gathering pace. A dossier you need to follow. A claim that could affect your work.
Define the sources and context with us. Bring the relevant material into your dedicated workspace.
Get cited briefs and answers showing what is known, what is disputed and where to look next.
Intelligence you can trace to its sources.
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