Research
qualitative & quantitative
Online
- social listening & media monitoring
- content and network analysis
- deep profile analysis
- early warning systems
Offline
- needs assessments
- perception studies, attitude & KAP surveys
- focus group discussions (FGDs) & key informant interviews (KIIs)
- longitudinal & tracking studies
- primary field research — 25 experienced enumerators covering all of Lebanon
- access to displaced & host communities, policymakers, and state institutions
Geospatial
- geospatial data collection & spatial analysis
- GPS-tagged field surveys & community mapping
- GIS-based visualization & reporting
Strategic Communication
evidence-based, audience-first
- audience analysis & behavioral insights
- narrative strategy & message development
- campaign design & implementation
- crisis communication
- reputation & risk management
- stakeholder mapping & influence network analysis
- media & influencer mapping
Implementation
end-to-end project management
We design and deliver research and strategic communications projects across Lebanon and the MENA region — managing the full project cycle from scoping and methodology to fieldwork, analysis, and final reporting. One team. Full accountability.
1. In-house technology & research — no intermediaries:
We own both the tools and the expertise. That means faster turnaround, lower costs, direct access to the project team, and full accountability from data collection to final deliverable — with no third-party bottlenecks.
2. Deep Arabic & regional fluency:
We operate natively in Arabic across Lebanese dialects, political registers, and cultural contexts. Our instruments, analysts, and enumerators are built for the region — not adapted from global templates. We read what others miss.
3. Agile, bespoke methodology:
We build the methodology around the research question — not the other way around. Whether it's social listening on X, WhatsApp, Telegram, Instagram, or Facebook, or field surveys across Lebanon's 26 districts, we set the right metrics for the specific context.
4. Culturally adapted instruments:
All research tools are designed and validated in Arabic, adapted for Lebanese and regional audiences — ensuring accuracy, community trust, and results that hold up to institutional scrutiny.
5. Ethical & donor-compliant:
All fieldwork and data handling operates under do-no-harm protocols and GDPR-aligned data protection standards — meeting the compliance requirements of UN agencies, INGOs, and institutional donors.