WHO ARE WE?
InflueAnswers is a research, strategic communications, and tech for good firm based in Beirut. We work on understanding the mechanics of the magic: how opinions form, how narratives travel, how communities perceive the institutions that serve them, and how information environments shape what people believe and do. From social listening and network analysis to face-to-face field research across Lebanon and the wider MENA region, we study these dynamics through research that listens before it concludes.
Then we deploy magic of our own. We combine human and machine intelligence, experienced field teams and technology we build ourselves, cultural fluency and rigorous method, to help organisations communicate through crises, counter manipulation, understand the people they serve, and turn evidence into strategy, campaigns, and tools that actually work in this region.
Our vision
actively listening, rationally analyzing
Our mission
to help organisations see clearly in distorted information environments: research that uncovers what people truly think, and the strategy, campaigns, and technology to act on it.
Our values
Ethical
data can be a controversial asset if used for wrongdoing, we at IA handle data under the highest ethics clause to protect users and clients.
Open knowledge
we believe that knowledge should not be monopolized by any group, hence we make media literacy and digital awareness accessible to all.
Creative
we value critical thinking, unapologetic ideas, and non-conformist solutions.
We've Worked With
...and hundreds of SMEs, locally and regionally.